30000 Women Signed a Petition

Victoria's Secret has changed its tagline (read the start of the story here) after a lot of women tweeted, complained and signed an on-line petition against their utopic 'Perfect Body' campaign. It now reads 'A Body for Every Body'.

I'm not sure this changes anything for me, the models are still the same of the original ad in all of the glory of their lustrous photoshoped skin. It shows the brand is listening (really?) to the real women out there (not really).

Much more imaginative is this brand called Dear Kate that got 10 real women to illustrate their counterattack. Now we are talking. Points, many points Dear Kate.