And we think is good for him

"I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy." (Tim Cook, Apple's CEO, goes very public on his sexuality and we are proud)

Of course the twittersphere could not let the announcement alone. And jokes surfaced:

Guess you can't win them all.